70-483: Advertising and Marketing Communications
A brand¿s first contact with its customers is through marketing communications. ¿Marketing strategy and execution is dependent on integrated marketing communications. ¿Whether by advertising and sales promotion or new media and approaches, marketing communications is a major influence on business performance and culture and must be managed effectively by marketers. ¿This course covers the role and execution of advertising and marketing communications as it relates to overall marketing strategy. ¿Advertising, promotions, sponsorships, public relations, direct marketing, licensing, point of sale are explored in an advertising agency context. ¿Student teams apply their understanding of these marketing communications tools to a real client situation, acting as an advertising agency team that develops and presents an integrated marketing communications campaign plan to brand managers and advertising agency executives at the end of the course.
| A | TR | 10:30 am - 11:50 am | HBH 1511 | Lankford |