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70-194: Publishing Management in the Information Age

Department:
Business Administration
Units:
9.0
Related:
http://www.gsia.cmu.edu/

As the digital era transforms the publishing industry, this course addresses how best to manage the opportunities brought about by profound technological changes. The course focuses on the management of intellectual property, the publishing process, career opportunities and the impacts of new technologies. Lectures, guest speakers and student business simulations integrate learning.

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A M 06:00 pm - 08:20 pm PH 125B Oresick

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