08-663: Service Innovation
This course introduces students to the concept of services and their increasing role in the global economy and global employment, and explores services as a part of a goods-services continuum ranging from products or goods to service encapsulation of products to pure services. Service innovation is defined, and contrasts drawn between service and product innovation. Service innovation mechanisms and barriers to innovation are explored, as are organizational outcomes and measurement of service innovation. Course discussion identifies selected issues in service innovation, such as the innovation value chain, co-creation of service innovations, service innovation for sustainability, innovation in public service, changes in employment, globalization of service innovation, service design, or the ethics of service innovation; and assesses the impact of these on future service innovation agendas.
| A4 | MW | 10:30 am - 11:50 am | WEH 4615A | Hefley |